How One Small Family Business Is Tapping Into The Luxury Watch Market
In an age of discount online sites and consumers riding the bargain bandwagon, it may seem a tough gig to sell a $1.5 million Swiss watch.
But Steve Rom, who co-founded his small family business The AVSTEV Group with his son Marc, says being a successful player in the luxury business isn’t as hard as you might think.
“It’s a competitive industry, but luxury is not a tough sell in Australia,” he told The Huffington Post Australia. “There are the three giants and then there’s us. We don’t want to compete with them -- we ar...