FreakIT - The Ultimate in Bespoke Personalisation

Realize your own unique Freak Vision. Imagine it. Design it. Build it, be it. Free it. Become a Freak Visionary.

November 14th, 2018 - Freak Vision just became truly visionary. The new FreakIT app by Ulysse Nardin takes Freak Vision to another level of uniqueness and self-expression. A customizing configurator unlike any other in the industry, it offers a dizzying array of bespoke choices - not just case and strap but bridges, bezel, grinder, locker, side plate, movement parts… In all, 22 different watch components and movement parts can be tricked out and tweaked to your heart’s desire.



FreakIT works in-store (at selected boutiques and retailers only) on the iPad. You choose what you want for the 22 customizable Freak Vision components. The strap materials, alligator or fabric - and the colors for the full spectrum of customizable parts — Maverick Blue or Black, Freakshow Red or Orange, Rare Rose gold colored for some, Light Saber Grey or Radiant White for the strap’s stitching and oversized point de bride.

Then you decide what to laser etch on the case locker and the side plate: your name, your sign, your code, the love of your life? One more click, the order loads directly. Four months later, your perfect hand-built bespoke masterwork arrives.
“The FreakIT app pushes bespoke personalization to the extreme,” said Patrick Pruniaux, Chief Executive Officer of Ulysse Nardin. “It is unprecedented in the watch world, which until now was far behind the car industry, where brands such as Rolls Royce, Ferrari and Bentley provide customers with a full set of be-spoke options. Now in-store Ulysse Nardin customers, with a few swipes and taps, can create their own, one-of-a-kind Freak Vision - one that fully expresses their individuality. Bespoke is the defining element of high-end luxury. Affluent buyers, especially haute horlogerie collectors and millennials, place a strong premium on more emotional and personal priorities. FreakIT allows these individuals to create watches as unique as they are.”


About Ulysse Nardin – Manufacture of Freedom

Ulysse Nardin is the Pioneering Manufacture inspired by the sea and delivering innovative timepieces to free spirits.

Founded by Mr. Ulysse Nardin in 1846 and a proud member of the global luxury group Kering since November 2014, Ulysse Nardin has written some of the finest chapters in the history of Haute Horlogerie. The company’s earliest renown came from its links to the nautical world: its marine chronometers are among the most reliable ever made, still sought by collectors around the world. A pioneer of cutting-edge technologies and the innovative use of materials like silicon, the brand is one of the few with the in-house expertise to produce its own high-precision components and movements. This exceptional level of watchmaking excellence has earned Ulysse Nardin membership in the most exclusive circle of Swiss watchmaking, the Fondation de la Haute Horlogerie. Today, from its sites in Le Locle and La Chaux-de-Fonds in Switzerland, the brand’s continuing quest for horological perfection centres around five collections: The Marine, the Diver, the Classic, the Executive and the Freak.


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